{"id":10734,"date":"2026-11-03T15:50:45","date_gmt":"2026-11-03T15:50:45","guid":{"rendered":"https:\/\/maroma-studio.com\/?post_type=portfolio&p=10734"},"modified":"2026-11-03T19:52:41","modified_gmt":"2026-11-03T19:52:41","slug":"portfolio-pervae","status":"publish","type":"portfolio","link":"https:\/\/maroma-studio.com\/en\/portfolio\/portfolio-pervae\/","title":{"rendered":"PORTFOLIO – PERVAE"},"content":{"rendered":"
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PERVAE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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N.30<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Sector<\/strong> : COSM\u00c9TIQUE, BEAUT\u00c9<\/p>

Services performed<\/strong> : Direction artistique, identit\u00e9 visuelle, packaging<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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CONTEXT<\/strong><\/p>

Pervae est une marque de soins visage fran\u00e7aise fond\u00e9e par deux s\u0153urs. <\/span>L\u2019id\u00e9e de d\u00e9part : des soins qui impr\u00e8gnent la peau en profondeur, formul\u00e9s avec rigueur, dans des packagings qui m\u00e9ritent d\u2019\u00eatre pos\u00e9s sur une \u00e9tag\u00e8re. <\/span>La cible : les femmes de 28 \u00e0 45 ans qui lisent et font attention aux formulations, ach\u00e8tent moins mais mieux, et ne veulent plus choisir entre efficacit\u00e9, naturel et esth\u00e9tique. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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OCTOBRE 2026 – BORDEAUX<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OUR MISSION<\/strong><\/p>

\u2013<\/p>

Nous avons travaill\u00e9 le design et l\u2019identit\u00e9 compl\u00e8te de la marque : naming, DA, charte graphique. <\/span>Un sigle demi-soleil comme signature de marque faisant \u00e9cho aux moments du soin, d\u00e9clin\u00e9 sur l\u2019ensemble des supports. Une typographie serif \u00e9l\u00e9gante associ\u00e9e \u00e0 une typo mono machine \u00e0 \u00e9crire donnant un aspect fait main, une palette chaude et ensoleill\u00e9e et des \u00e9tiquettes papier textur\u00e9es pour ancrer la marque dans la mati\u00e8re.<\/span><\/p>

Des packagings imagin\u00e9s de A \u00e0 Z reprenant le relief du logo en forme de demi-soleil.<\/span><\/p>

Chaque r\u00e9f\u00e9rence pense autant l\u2019usage que le geste, pour qu\u2019on ait envie de poser le produit sur une \u00e9tag\u00e8re autant que de l\u2019utiliser.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSEE ALL PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A project? Let's talk about it.<\/h3>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSCHEDULE A CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCHECK GOOGLE REVIEWS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":10735,"template":"","meta":{"_acf_changed":false},"portfolio-category":[33],"class_list":["post-10734","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding"],"acf":[],"yoast_head":"\nPervae - Brand design & packaging marque de beaut\u00e9<\/title>\n<meta name=\"description\" content=\"Branding pour la marque Pervae, marque de cosm\u00e9tique naturelle fran\u00e7aise. 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