We assisted Danie Hoo in a comprehensive rebranding of her partial visual identity, following an initial audit of her brand universe and existing channels.

The goal? To assert its retro-chic, sunny, and independent positioning. We therefore designed a vibrant palette blending beige, tangerine, plum, gold, and neon yellow with a 70s vibe, restoring dynamism and modernity to the brand, which is both retro and contemporary.

We also conducted a social media audit with a turnkey social media strategy. This was then implemented across all digital platforms (e-commerce website, Instagram feed, etc.) for greater consistency.

Everything has been completely redesigned to offer a contemporary experience with much more personality, showcasing the fashion and jewelry collections of the Danie Hoo brand.