BREAD BREAD
N.8
Sector
Food trade, crafts
Services performed
Logo
Art direction
visual identity
CONTEXT
Pain Pain is a new generation bakery, where sourdough bread rhymes with modernity. Handcrafted recipes, a polished decor, a good dose of good humor — to reconcile high standards and a cool attitude. Conceived as a living space, Pain Pain is getting back into the dough... and style in the bakery.
JANUARY 2025 – BORDEAUX
–
OUR MISSION
We envisioned a bold identity, a nod to traditional craftsmanship in a twisted version. The logo features a stylized ear of wheat, cut cleanly — a symbol of raw simplicity and modernity. It is accompanied by a strong name in bold, in a legible and contemporary typeface, affixed to the storefront and packaging to make an impression from the first bite.
