CMO PART-TIME IN BORDEAUX AND FRANCE
Do you need a senior marketing director without recruiting full-time?
With our part-time CMO offer, we manage your marketing strategy from A to Z, with 10 years of experience at L'Oréal, Sephora, Center Parcs, Glovo and in start-ups.
30 minutes, no commitment required.
Many small and medium-sized business owners know their marketing deserves better. But a full-time senior marketing director is a lengthy recruitment process, a high salary, and a risk if the position is poorly suited to their role.
The part-time CMO, also called an outsourced or fractional CMO, addresses this need. A senior marketing director integrates into your company for one or more days a week. They define the strategy, set priorities, manage actions, and measure results.
You retain control over the decisions. We provide perspective, methodology, and execution.
Audit of your current situation, identification of priority levers, 90-day action plan. No theoretical strategy: everything is tailored to your objectives and budget.
Social media ads, email marketing, content creation, branding, SEO, branding. We activate the right channels at the right time and manage your marketing on a daily basis.
You don't have to follow every detail: we keep you informed of what matters.
Graphic designer, developer, photographer, community manager. We manage all your internal and external service providers to ensure project consistency and save you time.
Clear monthly reporting with key performance indicators (LTV, CAC, ROAS, Conversion, CTR…)
We tell you what works, what we stop, and what we test next.
Behind Maroma is Marion Bertin. 10 years of digital marketing experience between large groups and start-ups: L'Oréal, Sephora, Center Parcs, Glovo in Barcelona.
As the first employee and marketing manager of a pioneering non-alcoholic spirits start-up in France, she led the brand's growth for 3 years.
Today, we put this experience at the service of very small businesses, SMEs and brands that want to take things to the next level.
Some figures from a young, supported food brand:
Online revenue increased from €400k to €1.8M in 3 years
Instagram followers, compared to 7k initially, representing an increase of 8001,300 in 3 years.
average basket size thanks to conversion
Three profiles, three different needs. The freelance marketing professional focuses on specific short-term tasks, while the marketing consultant provides strategic solutions without getting involved in day-to-day execution. The part-time CMO combines the advantages of both, offering strategic and operational expertise over the medium to long term, with deep integration within the company. And all without the costs and constraints of a full-time position.
| CMO part-time Maroma | Marketing Director (Permanent Contract) | Consultant | Freelance | |
|---|---|---|---|---|
| Presence | 1 day / week | 5 days/week | Punctual | According to the tasks |
| Perimeter | Strategy, management and image | Strategy and execution | Diagnosis | Execution |
| Cost | From €1,500 excluding VAT / month | Salary, benefits and recruitment | One-off assignment | Variable |
| Startup | 1 to 2 weeks | 3 to 6 months of recruitment | 1 to 2 weeks | Fast |
| Creative vision | ✓ Yes | According to the profile | Rarely | ✕ No |
| Long-term implications | ✓ Yes | ✓ Yes | ✕ No | ✕ No |
✔︎ You have a business that's running smoothly, but your marketing lacks structure and consistency.
✔︎ You've tried to manage everything on your own and you know that's no longer enough.
✔︎ You want to accelerate your visibility and sales without recruiting immediately.
✔︎ You are looking for someone who understands both strategy and brand image.
✔︎ You need someone who is truly involved, not someone who sends you a report once a month.
✘ You are only looking for someone to perform tasks without thinking about strategy.
✘ You want to validate everything in detail without leaving any room for expertise.
✘ You are not ready to dedicate 1 to 2 hours per month to reviewing things together.
We discuss your situation, your objectives, what works and what's blocking you. No obligation.
We audit your existing marketing, analyze all your channels and present you with a prioritized action plan based on your business objectives.
We define the tasks for the first month together and then we launch. You stay informed without being overwhelmed.
Monthly review, clear reporting, adjustments based on results.
The strategy evolves with you.
From €1,500 excluding VAT per month, free marketing audit
One day a week dedicated to your brand. Flexible support tailored to your needs and priorities, which can evolve to several days a week.
Each mission is custom-built. We start with a free comprehensive audit, followed by an initial 3-month cycle: time to establish the strategy, activate the right levers, and measure the initial results.
A consultant analyzes and makes recommendations on an ad-hoc basis. We do both and remain involved to implement the strategy, manage daily operations, and adjust everything over time.
Our outsourced CMO support starts at €1,500 excluding VAT per month for one day per week, including a free marketing audit. We begin with an initial 3-month cycle, including a 1-month trial period, to establish the strategy, activate the right levers, and measure the initial results. By comparison, a full-time marketing director represents a salary, social security contributions, and several months of recruitment costs.
Between 1 and 2 hours per month for follow-up points.
Yes. We can start with a 360° audit for €950 excluding VAT, with no obligation, to lay the groundwork before moving to monthly support. If we work together on a part-time CMO basis, the audit fee will be deducted from the first invoice.
We primarily work with brands in the hospitality, food, wellness, lifestyle, and premium services sectors. These are sectors where image is just as important as performance.
We design showcase websites and e-commerce which combine design, user experience and performance. Each site is designed as a strategic tool to serve your brand: beautiful, intuitive, responsive and optimized for SEO.
Our services:
One-page mini-site, showcase website or e-commerce
Custom design and development using WordPress or Shopify
Integration of analysis and conversion tools
Training to get started and manage the system independently.
To reveal the personality and consistency of your brand.
We design strong, consistent, and desirable visual identities, crafted to convey your vision and captivate your customers at first glance. From logo creation to the complete brand guidelines, every detail is meticulously crafted to ensure your brand shines across all your media.
Our services:
To create beautiful content that sells.
We produce your professional photos and videos (portraits, product shots, reels, etc.) on-site or remotely, building a library of impactful visuals for you. Each piece of content is designed to strengthen your brand image and drive effective conversions across your various channels using professional-quality images.
A 360 analysis of your marketing
An external perspective on your marketing and communication to identify what's hindering your growth and activate the right levers. We review all your channels: website, social media, content, CRM, SEO, advertising campaigns…
You leave with:
Of the actionable recommendations aligned with your business objectives and budget.
A clear and consistent Social Media strategy that can be activated.
Ideal for structuring your communication over the long term, strengthening your brand image, and achieving your objectives (visibility, engagement, conversion). We support your social media strategy (pillars, frequency, tone, best practices, featured stories, etc.), the creation of social media templates, and the art direction of your Instagram feed.
We create effective and engaging advertising campaigns designed to capture attention within seconds and generate tangible results. From visual creation to audience optimization, we manage your Social Ads and Google Ads with a conversion-focused approach, while respecting your brand's aesthetics and identity.
Our part-time CMO format is designed for brands, micro-businesses, SMEs, and executives who want to go further and achieve their digital goals without the constraints or costs of full-time recruitment. We build, we manage, we adjust. With a vision that combines image and performance, and a single point of contact from start to finish. No jargon. No vague promises. Based in Bordeaux, we support brands and executives throughout France.
Together we create beautiful things that (really) sell.
