STUDIO ERA
N.23
Sector
SHOP / OPTICIAN
Services performed
Branding
PHOTO SHOOT
WEBSITE
CONTEXT
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Studio Era is a Bordeaux-based optical concept founded on a simple belief: choosing your glasses is choosing how you present yourself to the world. The studio guides each client through this choice with a personalized approach, combining color analysis and face shape analysis. Appointments are required, and the space is designed to allow for a more attentive experience.
A strong positioning, a differentiating approach, but a brand image that still needs to be built before the opening.
NOVEMBER 2025 – BORDEAUX
OUR MISSION
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To support the launch, we designed a complete package: branding, website, and photo shoot. Everything was cohesive and carefully planned to establish the studio's credibility even before the official opening.
The challenge was clear: Studio Era couldn't rely on foot traffic because it was located in an apartment with no public access. Each client came by appointment, often after discovering the concept online. The digital image therefore had to be compelling before the first visit.
We began by establishing the visual identity, drawing on the studio's core values: precision, elegance, and self-confidence. A clean and assertive logo, a color palette chosen to resonate with the target audience, and typography that combines modernity and accessibility. A comprehensive style guide, adaptable to all media.
The website was designed to convert visitors. Simple, clear, and focused on appointment booking. Optimized for SEO from the ground up so that Studio Era is visible in local search results in Bordeaux.
The photoshoot was designed to be perfectly aligned with the visual identity. The images showcase the studio's atmosphere, the ambiance, and the meticulous attention to detail, without being overdone. The visuals are ready for immediate use on the website, Instagram, and other communication materials.
The result: a controlled launch, a consistent image across all channels, and a digital presence that lives up to the concept.
What we delivered
